From T-Shaped to X-Shaped
For years, I thought of strong product designers as T-shaped: deep expertise in design, supported by enough knowledge of research, technology, product, and business to collaborate effectively. AI is changing how I think about that model. I increasingly believe the most effective people will become more X-shaped—developing meaningful capability in multiple disciplines while getting better at connecting them.
I don't think this means everyone needs to become an expert at everything. It means AI gives us the opportunity to reach further outside our traditional roles. A designer can prototype in code, explore data, pressure-test product strategy, or communicate an idea at a much higher level of fidelity than before. Experience and judgment are still what make that work valuable. As a leader, I want to help people deepen the skills that make them exceptional while using AI to expand what they're capable of contributing.
AI as a Design Partner
I see AI as a force multiplier for product design, not a replacement for the design process. It can accelerate research and synthesis, generate and challenge ideas, explore more directions, improve copy, build working prototypes, help evaluate edge cases, and dramatically shorten the distance between design and implementation. That creates more room for the parts of the work I believe matter most: understanding the problem, making good decisions, applying taste and judgment, talking to users, collaborating with a team, and deciding what is actually worth building.
The bigger opportunity isn't simply using AI to do the same work faster. It's rethinking how the work gets done. I want teams to use AI to remove friction between disciplines, experiment earlier, learn faster, and spend more of their time solving meaningful problems. The goal isn't AI for its own sake—it's better products, stronger teams, and more space for thoughtful design.